The best time to post on social media is a topic of much debate. Some people say that the best time to post is early in the morning while others say it doesn't matter. It turns out that there are a few different factors involved in determining which... (Read More)
Most business owners recognize the importance of social media in their online marketing plan, but often, they don’t have the time or the resources to conquer them all. Here's a quick cheat sheet to help you:
Facebook. Every business should be... (Read More)
We're all familiar with the influence digital communications have in the marketing and advertising world. Say "digital" and what age group comes to mind?
If you're like most people, you'd envision a young adult or teen wearing AirPods and... (Read More)
When was the last time you reviewed your social media strategy?
Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan?
All good marketing starts with a plan. If you don't have one, you... (Read More)
If you’re a small business owner, social media is a must these days. It’s an ideal way to have meaningful conversations with customers that go beyond transactions into long-lasting relationships.
But what if you’re an introvert and social... (Read More)
As the digital marketing landscape shifts, brands are looking for new ways to reach consumers and generate sales. But it's not just about advertising on social media or paying for clicks. If you're interested in developing a long-term, mutually... (Read More)
Is your business lost in a crowded marketplace? You may be overlooking something that could differentiate your business from all those other competitors: YOU. |
Personal branding can be a powerful marketing strategy for small businesses. It... (Read More)
Social media requires a range of skills: writing, SEO, analytics, project management and image creation.
Of all of these, writing is really the key to social media success. Great copy is what sparks dialogue, inspires sharing and drives... (Read More)
What’s the secret to building your own business? The short answer is there is no magic bullet. Rather success (or failure) hinges on numerous factors.
But maybe you've already done a lot of the commonly-suggested tips. You’ve done your... (Read More)
If you are a business owner, then you know how important marketing is for business growth. And since you are reading this blog, you understand the role online marketing plays. Being aware of some online marketing pitfalls will save you time and... (Read More)