Although Facebook, Inc. owns Instagram, there are quite a few differences between the two popular social platforms when it comes to marketing strategies. While you can certainly test marketing campaigns on either platforms (or both, simultaneously)... (Read More)

Most businesses see the importance of social media but don’t have the time or the resources to conquer them all. Here's a little cheat sheet: Facebook Everyone should be on Facebook, no matter what field of business you're in. It has the... (Read More)

When was the last time you reviewed your social media strategy? Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan? All good marketing starts with a plan. If you don't have one, you... (Read More)

Google “social media tips,” and you’ll find a lot of valuable information about how to be successful in social media. Things like tailoring your content to each platform (no cat videos on LinkedIn, please!), posting consistently and responding... (Read More)

Visuals are an essential part of any successful online marketing strategy. Photos can draw attention to your product, engage your audience and help them recall the message you want to convey. But without good quality photos, none of these benefits... (Read More)

Can you guess what one of the most underutilized online marketing tools is? It’s email! The most ironic thing about it, however, is that Email Marketing can be the most powerful tool to get messages to your audience. This is especially true if... (Read More)

Each social media channel allows a customized profile, banner or background image. If you’re not using branded imagery, you’re missing out on a powerful way to magnify your brand. Bad imagery – that’s improperly sized, of poor quality or... (Read More)

Real-life experiences matter, especially in today's social media-driven world where one good experience can make your business and one bad experience can break it. Simply put, people trust recommendations from friends and family more than they trust... (Read More)

Bloggers should always be thinking of new ways to make their content more compelling to their readers, and one great way to do that is by using a list-based blog. Lists are popular with readers, and they're also good for marketers. Find out in this... (Read More)