Instagram is one of the most engaging social media platforms out there right now. Every day, tens of million photos are uploaded, and the network recently surpassed one billion users.
Instagram presents a huge opportunity for businesses to build... (Read More)
Most businesses see the importance of social media but don’t have the time or the resources to conquer them all. Here's a little cheat sheet:
Facebook
Everyone should be on Facebook, no matter what field of business you're in. It has the... (Read More)
What comes to mind when you hear the term "Millennial?" This generation is not widely understood by marketers, who often use this demographic label a bit too liberally. Millennials were born between 1981 and 1996, while Gen Z is a younger bunch. The... (Read More)
User experience is the name of the game. It's the big thing for web-friendly endeavors and is often the difference between success and failure.
So what is it?
User experience, or UX, is kind of self-explanatory. Simply put, it gets to the... (Read More)
If there's one thing that's always changing, it's the norms and rules of social media marketing. Nonetheless, there still remain some persistent problems that some marketers can't seem to give up on. If you're concerned about potentially driving... (Read More)
The average attention span of an adult is shorter than ever, which makes it all the more challenging for social media marketers to capture their target audience's attention while they're swiftly scrolling through their newsfeeds.
To compete with... (Read More)
Comprising of 25 percent of the U.S. population, Generation Z is the country’s first all digital-native group. Gen Z is the generation born between the mid-'90s and 2010. So how are brands catering to this audience?
Quality... (Read More)
Have you ever heard of the concept of split testing? Sometimes it's called "A/B testing. Either way, the idea is simple: you take two versions of a marketing element and test them both to see which one performs better. This powerful technique has... (Read More)
Did you know that 88 percent of businesses consider video a vital part of the online marketing strategy? And, with high quality 4K video being simple and cheap to produce with either a smartphone or DSLR camera, there's no reason for you to be a... (Read More)
Whether you're in your 20s or your 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicated. As the first generation born and raised during the height of the Internet's popularity (whereas... (Read More)