It seems like everyone is hosting contests on social media these days, but some of them are surprisingly ineffective. You'd think users would pounce on any opportunity to get free stuff or recognition, but sometimes, contests fizzle out shortly... (Read More)
Mobile optimization is a huge part of digital strategy.
You've certainly heard about this idea before, probably with some eye-catching statistics to back it up. When it comes to shopping, Google reports that consumers spend more than 15 hours per... (Read More)
It's no longer enough to simply have a ton of followers on your brand's social media channels; you need authentic and consistent engagement to get the most value out of your social media marketing campaigns.
After all, engagement rates are one of... (Read More)
What if you could give your SEO a boost, reach new audiences and expand your authority – all at once, using something you already have?
That’s the power of repurposing your content.
Content creation takes time. Because time is always a... (Read More)
One of the basic tenets of running a website these days is ensure that your Search Engine Optimization (SEO) house is in order. A simple Google search on SEO will provide tons of stories and testimonials from companies who swear it brings in more... (Read More)
Let's say you sell garden supplies. When is the time to increase your SEO marketing efforts? If you said summer, that's not exactly the right answer. In fact, you should probably begin your efforts well before the planting season, say late... (Read More)
As a small business with a limited budget, you might feel like you can’t compete with the big brands. You may, in fact, feel a bit like the little guy who is facing down a giant with no slingshot in sight. Thankfully, there are fundamental social... (Read More)