Writing creative, engaging captions is one of the most difficult aspects of social media marketing. Considering our unprecedented access to millions of high-quality stock images, finding the perfect visual elements for a social post is practically... (Read More)
Blogs have been around a long time, and for good reason. They're effective channels to engage audiences through fresh, relevant content. The best way to engage audiences is by presenting the most captivating content in the most ideal way. It’s... (Read More)
According to HootSuite research, there are more than 30 million company pages on LinkedIn. This is undoubtedly an impressive figure, except for the fact that many companies fail to fully optimize their pages in ways that will generate more traffic... (Read More)
Here's a bold prediction. Even if you stumble across this post in the year 2040, it's likely SEO will still be a deciding factor in your company's success. Sure, the world will look like a different place, but the ability to put content related to... (Read More)
When individuals and brands first begin blogging, they often start out with a grand plan for scheduling well-researched content with clearly established goals and deadlines for each piece. Then — of course — life gets in the way and the idea of... (Read More)
The average attention span of an adult is shorter than ever, which makes it all the more challenging for social media marketers to capture their target audience's attention while they're swiftly scrolling through their newsfeeds.
To compete with... (Read More)
Have you ever considered how the word length of your blog posts can affect everything from your website's search engine rankings to the number of leads generated by your content marketing strategy? If you've ever wondered whether you should be... (Read More)
When it comes to data analyses of posts with and without images, results appear to be mixed on whether or not an image truly increases engagement on social media. There are obviously multiple factors involved - the relevancy of your copy, the... (Read More)
Research has shown that red is one of the most persuasive colors when it comes to influencing consumer behavior. Among the many studies conducted on the psychology of colors, red has been shown to increase an athlete's chances of winning (compared... (Read More)
You’ve likely heard the term digital transformation. Perhaps you hear it along with the phrase digital disruption. We often call the first to succeed with a big transformation in an industry, the disruptor. It may come from a small startup or from... (Read More)